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The Disturbing History of Coca-Cola

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This video covers the INSANE story of CocaCola. This MagnatesMedia minimovie documents the history of CocaCola, along with some of Coke's biggest scandals, controversies, and marketing successes.

This CocaCola documentary begins by looking at the early beginnings of CocaCola as a patent medicine in the 1800's, created by John Pemberton. We then examine CocaCola's marketing strategy, and how it pioneered many marketing tactics that are commonplace today. We then move on to how CocaCola profited from war, and how Coke managed to expand globally so rapidly (and create Fanta in the process).

Next, we look at some of the biggest accusations against CocaCola, such as the claims made by the stop killer coke campaign involving union leaders at Coke bottling plants. We also look at CocaCola's approach to the negative health effects of its drinks, including the disastrous launch of Dasani in the UK. And finally, we look at the ongoing battle between Coke and Pepsi, and how CocaCola created New Coke, that was simultaneously both a marketing disaster, and and one of the greatest business moves the company has made.

Whether you're an aspiring entrepreneur looking to learn lessons from successful businesses, or you're simply interested to understand CocaCola's dramatic history, this MagnatesMedia business documentary about Coca Cola has everything you need.

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⌛ Coca Cola Chapters:
00:00 Prologue
00:44 Chapter 1: How CocaCola REALLY Began
04:51 Chapter 2: The Spectacular Rise of CocaCola
10:11 Chapter 3: The Lucrative Business of War
14:40 Lingoda Special Deal
15:46 Chapter 4: CocaCola's Secrets
25:52 Chapter 5: New Coke The Greatest Disaster

DISCLAIMER: I'm not a financial advisor or journalist. I may receive a commission on affiliate links used. All content used within the parameters of fair use. Please view our About page to contact MagnatesMedia.

Paid sponsorship enquiries: [email protected]

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Thank you for watching this MagnatesMedia documentary, I hope you enjoy.

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