To bring to life the importance of sharing at Christmas, we are delighted to partner with Judith Kerr, HarperCollins Children’s Books and Save the Children to help improve awareness of the issue of child literacy in the UK through our Christmas campaign.
Save the Children knows that reading is the key to unlocking a child’s potential. Our Christmas campaign will help raise vital funds for Save the Children to improve child literacy across the UK.
With our support this campaign will help Save the Children in three key ways:
•Raising vital funds for Save the Children’s work, funding direct programmes with children and supporting their work as part of the Read On. Get On. coalition
•Helping children’s literacy by encouraging families across the UK to read with their children at Christmas
•Providing a platform for Save the Children to talk about the importance of reading and the need for everyone to get behind the campaign and support children’s literacy.
To find out more visit our website: http://sainsburys.co.uk/christmasisfo...