Making Cooking Casually Understandable | Sam Zien | Talks at Google
For too long now TV chefs have tried to ‘impress’ with their food & style. But a ton of ingredients and a ton of steps just winds up with people saying they can’t cook. And it’s not that they can’t cook – it’s that they don’t because they think it’s too hard. Sam the Cooking Guy is an everyday guy (with 15 Emmys) in San Diego who has found a way to make cooking casually understandable. With no fancy equipment and by speaking English instead of ‘chefspeak,’ he is the everyman of cooking. Learn more about his journey to the kitchen and how he built his personal brand showing people how to cook easy, great food.