Today's Apple demo room felt like more of a madhouse than usual, and the clear star of the day so far has been the iPhone 11 Pro. Among other things, the Pro represents the biggest shift to the iPhone's branding since the 4S kicked off a multi-year naming trend. There's much more to this phone than just a name change, though. It might not seem like the most exciting step forward from devices like the iPhone XS and XS Max, but there are a few things here that really help the flesh-out the iPhone formula.
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iPhone 11 Pro & Pro Max announcement: Key details in 5 minutes. Apple Watch Series 5 hands-on. Samsung Galaxy Fold Review: We Gotta Talk! iPhone 11 Pro Max vs iPhone Xs Max - Should you UPGRADE? Hands-on look at iPhone 11 Pro new camera features. J'ai pris en main les iPhone 11 Pro ! Apple Unveils iPhone 11, 11 Pro, 11 Pro Max & Watch Series 5 | Apple iPhone XI. Apple iPhone 11, iPhone 11 Pro and 11 Pro Max: Hands on. Apple iPhone 11 Pro and iPhone 11 Pro Max hands-on -- Apple's new flagship devices. First closeups of iPhone 11, iPad 7th gen, Series 5 watch with price mentions.