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How to kill the middle man | Hernán Casciari | TEDxRíodelaPlata

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Hernán Casciari is the director of Editorial Orsai ( and the most read virtual writer in Spanish. He started writing in a blog that generated a community of readers. When he moved his writings to companies that would sell them as books, he felt he was betraying his community of readers. So he lauched a new project, killing the middleman and creating ORAI, a magazine built and sold directly by its authors to their readers.

What is TEDx?

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, selforganized events that bring people together to share a TEDlike experience. Our event is called TEDxRíodelaPlata, where x = independently organized TED event. At our TEDxRíodelaPlata event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are selforganized.

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